The unilateral model of international relations is not capable to execute global governance. The existing financial institutes serve only the interests of few highly developed countries. This situation does not satisfy developing countries. The latter put forward new approaches to the important task of reforming the world order system.
The article analyzes different aspects of the "soft power" of Russia. The author affirms that in this field the country doesn't have well defined strategies policy. To Russia has the excellent potential for the promotion of its positive image. This potential is primarily due to the famous Russian science, literature, music and art. But this "natural"potential has to be used in the national interests abroad. In recent years the Russian government has made some important steps in cultural diplomacy, in particular for the promotion of Russian language and supporting Russian Diaspora.