Since the end of the 20th century, with the increasing role of the human factor in the world, the importance of the social and humanitarian component in world politics has also increased. This manifested itself not only in humanitarian and social issues, but also in the fact that the human factor has become an important component of other issues, including military and economic ones.
The article examines the correlation of two concepts: «soft power» and «propaganda» in International Relations. The author argues that within realism these concepts are used synonymously, but within neoliberalism they have fundamental differences. The parameters of comparison of the neoliberal and realistic approaches are given with reference to the concept of soft power. It is noted that, despite the differences between these approaches and between the concepts of hard power and soft power, the opposition of the concepts is not an absolute one. S
The article deals with the evolution of Western theories of international relations in the postSoviet Russia, it analyzes the world view of Russian international scholars, as well as their reflection on the epistemological foundations of the probable Russian IR school. It states that pluralization of theoretical approaches continues in Russia, while liberalism is gradually givingup to realism on the way to the dominant theory.
Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such actors and illustrates them with the example of Germany that intensively forms its attractive image in the international arena. The authors a rm in particular that actors should form their comprehensive positive image rather than attractiveness of distinct spheres and features. They should also consider side-e ects of soft power and harmonize NGO's activities in implementation of this policy.
The paper proposes to examine the modern political organization of the world as a global system consisting of three levels: Westphalian systems, system of international (interstate) relations, and political systems of states.It shows that all three levels are currently subject to a deep transformation that produces the e ect of a ‘perfect storm’. The Middle East due to a number of reasons is the most ‘weak link’, i.e. the link where these processes are manifested with the greatest force.
The article is devoted to tendencies of development of transnational actors in XXI century. It is shown that their activity intensified, became involved a large number of people and cover all areas. Non-state actors began to form various types of partnerships: with states and with each other. Also the resource base of transnational actors was expanded. They actively use information and analytical resources. In the analysis of contemporary issues of world politics the attitudes, interests etc. of various transnational actors must be taken into account.