The article examines the cultural relationships between Russia and India, which have existed for several centuries, and their impact on the development of political relations between the two countries, particularly in the twentieth century. Culture has played an important role in the multi-layered bilateral relations between India and the Soviet Union. However, with the fall of the Soviet Union and geopolitical reorientations, Russia had to focus on rebuilding its economy before engaging with soft power. Similarly, India liberalized its economy in the 1990s and adapted to changing political equations in the international order.

Soft power, as defined by Joseph Nye, includes cultural resources, political values, and foreign policies that can be used to influence others. This article examines all three aspects of soft power and notes that Russia and India have channelized their cultural resources into public diplomacy since the 2000s, setting up institutions and bodies to deal with it. Despite their rich cultural resources and institutionalization of the dissemination of soft power, both countries do not fare well in soft power rankings.The article argues that changes in the international order since the 1990s, shifts in political ideologies, and the reorientation of the foreign policies of both countries have led them to seek new allies. While cultural relations between the two nations continue, soft power and public diplomacy have yet to realize their full potential in this fluid scenario.