Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups

D. O. Skok

MGIMO Review of International Relations
Vestnik MGIMO-universiteta

ISSN 2071-8160 (Print)
ISSN 2541-9099 (Online)

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Skok D.O. Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups. MGIMO Review of International Relations. 2011;(5(20)):232-234. (In Russ.) https://doi.org/10.24833/2071-8160-2011-5-20-232-234

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ISSN 2071-8160 (Print)
ISSN 2541-9099 (Online)

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